Combining a deep passion for the sport with the competitive heart of a racer, Joey Hallstrom built the Team Arctic Racing Program into a winning powerhouse; helped launch the iconic Jeep 500 cross-country race; and strongly influenced several pioneering Arctic Cat snowmobiles. The many accomplishments during his 25-plus-year career at Arctic Cat reflect his strong vision, persuasiveness and force of will.

An independent Arctic Cat terrain racer beginning in the late 1978, Hallstrom’s career with a reborn-Arctic Cat began first as a racer then as Race Manager in 1987. Recognizing the talent of racers and technicians and leveraging both in equal measure, Hallstrom built Team Arctic into a dominant force whose success defined the 1990’s. Recognizing Arctic Cat’s need for race-focused snowmobiles, Hallstrom strongly influenced the creation of the iconic 1990 EXT Special and the legendary ZR’s. He was intent to grow the sport of racing, spearheading the “boy racer” Jag Special in 1990 and launching a unique program that offered beginners the opportunity to freely compete on such machines in snocross. He dedicated similar support to Formula III and Mod class oval racing by commissioning small production runs of such chassis by T/S Racing beginning in 1989.

Hallstrom’s vision to grow the sport included helping launch the Jeep 500 cross-country snowmobile race in 1987 and initiated the first NHRA snowmobile asphalt drag exhibition in 1994. He played key roles at magazine photo shoots and helped produce two books on Arctic Cat’s history. Hallstrom transitioned to Arctic Cat Product Manager in 1999, where he continues to influence the success of Arctic Cat snowmobiles now and in the future.