If the passion and enjoyment of snowmobiling had a human face, it would be that of Keith Vreeland, an always-smiling rider from Mosinee, Wisconsin who for nearly three decades traveled throughout North America to experience the trails and spread the joy of the sport he loved.

Fascinated by maps and the routes they suggested, Vreeland discovered in 1969 that no other vehicle could deliver on the promise of adventure like that of the snowmobile. For the next 26 years, Vreeland set out to ride the trails of North America and, along the way, became an ambassador for the sport. His infectious enthusiasm and knack for fostering a passion in others helped spawn new trail systems from California to Maine. In 1986 Vreeland developed the first statewide Wisconsin snowmobile trail map, which promoted the regional touring potential and enhanced trail planning through the state. In the 1980’s Vreeland founded Team Oasis and, later, the Ambassadors of Snowmobiling, to further promote the sport. He led a snowmobile trail adventure from St. Paul, Minnesota to Valcourt, Quebec, and back in 1983.

Recognized by cities, snowmobile clubs and associations and industry organizations for his volunteer contribution as an ambassador of the sport, Vreeland received innumerable awards and honors throughout his years. He was named “Snowmobiler of the Year” by Snowmobile magazine in 1987.